Trade Marketing Specialist, uPVC products (windows, doors, profiles), Kanpur

Job Description:

Job Title: Digital Marketing Specialist

Grade: Executive

Division/Department: Profile Division

Work Location: Kanpur

Total Work Experience: 5 – 8 years Age /

Gender Preference (if any): No

Travel Required: Yes

Reports to (Title of Manager): National Sales Manager

EDUCATION QUALIFICATION: Graduate/Diploma/BTech Bachelor’s degree in Marketing, Business, Communications, or related field.

Key Responsibilities:

1. Trade Marketing Strategy & Execution

• Develop and implement trade marketing plans tailored to uPVC window and door products across different regions.

• Work closely with the sales team to understand channel needs and create region-specific campaigns.

• Design promotional materials (POS, brochures, dealer boards, display kits) for retail partners.

• Drive schemes, offers, and incentives for dealers and fabricators to increase channel loyalty.

2. Dealer/Distributor Engagement

• Plan and organize dealer meets, product trainings, and engagement activities.

• Develop loyalty programs and reward systems to retain and motivate channel partners.

• Monitor dealer performance and recommend strategies to improve sales output.

3. Market Intelligence & Competitor Analysis

• Track competitor activities, pricing, and promotional strategies.

• Conduct regular market visits to gather on-ground feedback and insights.

• Provide data-driven insights to the marketing and product teams for strategy refinement.

4. Branding & In-Store Visibility

• Ensure brand consistency and visibility at retail touchpoints through in-store branding, demo setups, and product displays.

• Develop and maintain guidelines for visual merchandising and implementation standards.

• Coordinate with vendors and agencies for execution of local marketing activities.

5. Cross-functional Coordination

• Liaise with product, sales, and supply chain teams to ensure marketing alignment with product availability and regional demand.

• Work with digital marketing teams for integrated offline-online channel promotions.

Key Skills & Competencies:

• Strong understanding of the building materials or fenestration industry (uPVC windows & doors preferred).

• Experience in B2B and trade channel marketing.

• Strong analytical, planning, and organizational skills.

• Excellent communication and interpersonal skills.

• Ability to manage multiple stakeholders and execute across geographies.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.

• MBA/PGDM in Marketing preferred.

• 5–10 years of relevant experience in trade/channel marketing, preferably in uPVC, construction materials, hardware, or related industries.