Trade Marketing Executive at Lucknow

Job Description:

Job Details:- Key Responsibility Areas:
> Developing and executing trade excitement programs for channel
> partners.
> Drive Wholesale Loyalty and Retail Activation programmes.
> Understand shopper behavior and develop strategies for productive
> conversion.
> Executing on ground consumer activation programs (Road Shows/Van
> promotions).
> Developing Sales promotional strategies basis market
> trends/counter competition, implementing marketing plans.
> Overseeing off take generation activity in Key Accounts
> Designing innovative POP/Dispensers.
> Analyses all parameters of competition marketing activities.
> Monitoring competition pricing
> Coordination between Sales team and marketing.
> Vendor Management at local level.