Manager- Media Planning (Traditional Media-Print, Radio, Outdoor , Cinema), Bangalore
Job Description:
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- Developing annual, quarterly and monthly marketing media plans based on market intelligence with the objective of brand building and demand generation Conceptualizing & implementing traditional media plans for product/campaign launches.
- Media Planning and Buying: Work to stiff targets of CPRP/Budgets – Drive Agency and Channels to get ROI’s through strategic planning, extensive use of research, data and analytics. Continuous reviews to ensure deliveries as per plan
- Media Prioritization, - in depth understanding of BARC, Media Markets and understanding of IRS/Product Linkage to determine Market Prioritizations
- Competition analysis – Intensive Analysis of Competitive Media spends to determine competitive strategies and our consequent moves.
- Developing holistic communication channel solutions and subsequent negotiation with media houses in order to maximize media return on investment – Evaluate other media vehicles like Print, Radio, Outdoor , Cinema and enable better utilization of money’s by ploughing money to better ROI vehicles
- Managing the Agency Partners to get the best returns from our Media Investment – Responsible End to End for Media Partners incentive payments – setting targets, monitoring and evaluating people and performance
- Media contract negotiating and budget control by using accurate reporting systems. Track the media agency’s service level with quarterly & bi-annual assessment
- MBA (Marketing) full time with around 4 -8 years of Media Planning experience ideally in a FMCG or media agency
- B2C exposure in sales Organization
- Media Expertise: Strong knowledge of various media channels and their effectiveness in reaching specific target audiences.
- Analytical Skills: Proficiency in data analysis and using analytics tools to measure campaign performance.
- Budget Management: Ability to manage budgets effectively and allocate resources for optimal results.
- Communication: Excellent communication and presentation skills for conveying strategies and campaign results to clients or team members.
Key Skills :
Company Profile
--- --- --- ---, is a global enterprise engaged in Consumer Care and Infrastructure businesses with over Rs.12,000 crores of annual revenue. Global Controllership function is based out of Bangalore and is responsible for the overall controllership environment across the company and reporting of financial statements to the management/board. --- --- has over 70 reporting entities across the globe which gets consolidated every quarter.
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