Digital Marketing Manager for ISP co. at Mumbai

Job Description:

Job Purpose:
To lead the planning, execution, and optimization of the organization’s digital
marketing efforts. The Digital Marketing Manager will be responsible for driving
brand awareness, lead generation, and customer engagement across digital
channels while ensuring alignment with business goals.

Key Responsibilities:
 Develop and execute digital marketing strategies across all channels (SEO,
SEM, social media, email marketing, content marketing, display advertising,
etc.)
 Manage and optimize performance marketing campaigns (Google Ads, Meta,
LinkedIn, etc.) to drive ROI and lead conversions.
 Oversee website strategy including UX optimization, CRO (conversion rate
optimization), and content management (WordPress/HubSpot/etc.).
 Lead SEO initiatives – technical, on-page, and off-page – to improve organic
visibility and traffic.
 Plan and manage the content calendar and work with internal/external content
creators for blogs, videos, email newsletters, etc.
 Monitor, analyze, and report on campaign performance and KPIs using tools
like Google Analytics, Search Console, and marketing automation platforms.
 Budget Management: Allocate, monitor, and report on the digital marketing
budget. Ensure efficient use of resources and maximize ROI. Track spending
and make recommendations based on performance and forecasts.
 Agency Coordination: Serve as the primary liaison between internal teams
and agencies. Evaluate agency performance and ensure deliverables are met
on time and within budget.
 Manage marketing automation tools and CRM integrations to enhance lead
nurturing and lifecycle marketing.
 Collaborate with cross-functional teams including product, sales, and creative
for go-to-market campaigns and product launches.
 Stay updated on digital marketing trends, best practices, and emerging
platforms/tools.

Key Performance Indicators (KPIs):
 Website traffic growth (organic, paid, referral)
 Lead generation and conversion rates
 Cost per lead (CPL) and return on ad spend (ROAS)
 Engagement rates across digital campaigns (CTR, open rates, time on page)
 SEO ranking improvements and keyword visibility
 Email marketing performance (open rate, CTR, unsubscribes)
 Social media growth and engagement
 Marketing qualified leads (MQLs) contribution to the sales funnel

Desired Profile / Criteria / Skills :

Job Purpose:
To lead the planning, execution, and optimization of the organization’s digital
marketing efforts. The Digital Marketing Manager will be responsible for driving
brand awareness, lead generation, and customer engagement across digital
channels while ensuring alignment with business goals.

Key Responsibilities:
 Develop and execute digital marketing strategies across all channels (SEO,
SEM, social media, email marketing, content marketing, display advertising,
etc.)
 Manage and optimize performance marketing campaigns (Google Ads, Meta,
LinkedIn, etc.) to drive ROI and lead conversions.
 Oversee website strategy including UX optimization, CRO (conversion rate
optimization), and content management (WordPress/HubSpot/etc.).
 Lead SEO initiatives – technical, on-page, and off-page – to improve organic
visibility and traffic.
 Plan and manage the content calendar and work with internal/external content
creators for blogs, videos, email newsletters, etc.
 Monitor, analyze, and report on campaign performance and KPIs using tools
like Google Analytics, Search Console, and marketing automation platforms.
 Budget Management: Allocate, monitor, and report on the digital marketing
budget. Ensure efficient use of resources and maximize ROI. Track spending
and make recommendations based on performance and forecasts.
 Agency Coordination: Serve as the primary liaison between internal teams
and agencies. Evaluate agency performance and ensure deliverables are met
on time and within budget.
 Manage marketing automation tools and CRM integrations to enhance lead
nurturing and lifecycle marketing.
 Collaborate with cross-functional teams including product, sales, and creative
for go-to-market campaigns and product launches.
 Stay updated on digital marketing trends, best practices, and emerging
platforms/tools.

Key Performance Indicators (KPIs):
 Website traffic growth (organic, paid, referral)
 Lead generation and conversion rates
 Cost per lead (CPL) and return on ad spend (ROAS)
 Engagement rates across digital campaigns (CTR, open rates, time on page)
 SEO ranking improvements and keyword visibility
 Email marketing performance (open rate, CTR, unsubscribes)
 Social media growth and engagement
 Marketing qualified leads (MQLs) contribution to the sales funnel

Qualifications & Experience:
 Bachelor’s degree in Marketing, Communications, Business or a related field
(MBA preferred)
 8–12 years of experience in digital marketing, preferably in a B2B/B2C
environment
 Strong knowledge of digital tools and platforms: Google Ads, Facebook
Business Manager, LinkedIn Ads, Google Analytics, SEMrush/Ahrefs,
HubSpot/Marketo, etc.
 Proven experience in managing budgets and ROI-focused campaigns
 Excellent analytical, communication, and project management