Lead Campaign Management & Customer Insights based at Mumbai

Job Description:

The Campaign Management & Customer Insights role is responsible for leading end-to-end
customer lifecycle campaigns, leveraging data-driven insights to enhance engagement, retention,
and revenue growth. The role also oversees MarTech platform management and provides UI/UX
feedback to strengthen app and digital innovations. A key part of the mandate is close
collaboration with cross-functional teams to design, execute, and measure impactful campaigns,
while driving a deeper understanding of customer behaviour through analytics and insights.

• Strong knowledge of Customer Lifecycle Management (CLM), CRM, and multi-channel
campaign management.
• Proficiency with campaign management platforms is added advantage (e.g., MoEngage,
CleverTap, WebEngage, Salesforce, etc.).
• Strong analytical skills with the ability to interpret data, identify trends, and generate
actionable insights.
• Excellent project management, communication, and stakeholder engagement abilities.
• Ability to multitask and thrive under tight timelines in a fast-paced environment.

What you’ll bring to the team:
Campaign Management
• Plan, design, and execute lifecycle campaigns across SMS, Email, App, WhatsApp,

Notifications, and other channels to drive engagement, renewals, upgrades, and win-
backs.

• Partner with the CLM Head to define campaign strategy, segmentation logic, and
messaging frameworks.
• Ensure timely, accurate execution of campaigns aligned with business priorities.
• Continuously monitor, optimize, and report campaign performance against KPIs such as
CTR, conversions, churn reduction, and ARPU uplift.
Customer Insights & Analytics
• Translate customer data into actionable insights for segmentation, targeting, and
personalization.
• Collaborate with Analytics/BI teams to track journeys, lifecycle stages, and behavioral
patterns.
• Conduct post-campaign deep-dives to identify learnings and apply them to future
initiatives.
• Champion data-driven decision-making within the CLM team.
Collaboration & Stakeholder Management
• Work closely with product, sales, digital, and technology teams to align campaign
planning and execution.
• Partner with creative/content teams to deliver compelling, personalized communication.
• Engage with MarTech vendors and partners to enable automation, personalization, and
campaign optimization.

Desired Profile / Criteria / Skills :

What all qualifications do we expect:
We're looking for someone with a decent educational background.
• Education requirements: Postgraduate in Marketing, Business Management, or related
field.
• Experience: 8 years+ of experience in CLM, customer insights, or digital campaign
management.

• Proven track record of delivering multi-channel customer lifecycle campaigns.
• Prior experience in subscription, telecom, OTT or digital-first industries preferred.
Join us as:
• Grade – M4
• Where at – Mumbai
• Reporting To - Head Marketing Operations
• Your Function – Marketing
• Hussle Period – Minimum 8 productive hours a day and 5 days a week
• Job Type – Permanent
What policy, compliance we follow:
• Safeguard the organization’s processes and policies.
• Strict adherence to SOP and the defined processes
• Encourage consistent and continuous compliance is followed by all employees and
vendors with safety and regulatory requirements, standards, and protocols.
• Confirm your actions are compliant as per Information Security Policy.