Business Head- General Business- Color Doppler Division, Delhi

Job Description:

Job Description

Title: Business Head – General Business (GB)

Reports To: CEO / MD
Location: Lucknow / Delhi

Target Industries / Segments Ultrasound, Patient Monitors, Syringe Pumps & Allied Medical Devices (Govt / GeM / Tenders)

Purpose

The Business Head – General Business should believe in MONEY NEVER SLEEPS and express complete belief in developing, implementing, and executing strategic business plans in the ₹100–200 Cr bracket. This role is
responsible for driving revenue through government procurement (GeM portal, state & central tenders), institutional sales, and channel management across the General Business product portfolio — including
ultrasound systems, patient monitors, syringe pumps, and allied devices.

Scope This role covers:

• Government business through GeM portal(SSMED rated 4.9/5 & #2 largest seller on GeM) , DGS&D rate contracts, and state/central tenders
• Institutional and hospital sales (government & semi-government hospitals, medical colleges, ESI, railways)
• Distributor and channel partner management across geographies
• Sales team leadership and performance management
• Product portfolio: Ultrasound systems, Patient Monitors, Syringe & Infusion Pumps, and allied devices

Key Responsibilities
Strategic Planning & Business Development & P/L Responsibility
• Develop and execute short-term and long-term business strategies for the General Business (GB) vertical
• Identify and develop new markets, customer segments, and revenue channels in the govt/institutional space
• Set sales targets, KPIs, and accurate forecasting models for the GB portfolio
• Drive data-driven sales performance using CRM tools and AI-based analytics

Government Business & Tender Management

• Lead end-to-end tender management — identification, bid preparation, submission, and negotiation
• Manage and grow the company's GeM (Government e-Marketplace) portal presence and orders
• Build and maintain relationships with government procurement authorities, CMSS, TNMSC, and state medical corporations
• Ensure timely submission of tenders, compliance with L1/technical requirements, and performance bank guarantees
• Track and respond to CPPP, GEM, state e-procurement portals proactively
Sales Operations & Revenue Management
• Oversee sales operations and ensure achievement of revenue targets
• Monitor order pipeline, collections, and receivables to ensure healthy working capital
• Ensure compliance with healthcare regulations, GeM policies, and company quality standards
• Manage pricing strategy, discount structures, and margin controls across product lines
Team Leadership
• Recruit, train, and lead a high-performance GB sales team across regions
• Set individual performance goals and drive a results-oriented culture
• Conduct regular reviews, coaching sessions, and field visits with the team
Channel & Stakeholder Management
• Build and manage relationships with distributors, dealers, and channel partners for GB products
• Negotiate channel agreements, appointment terms, and performance commitments
• Engage with key institutional stakeholders — hospital administrators, biomedical engineers, purchase officers
Customer Focus
• Ensure high customer satisfaction through after-sales support coordination and strong retention strategies
• Handle escalations with defined TAT and gather structured market feedback for product improvement
• Drive repeat business through proactive account management and service excellence

Key Result Areas (KRAs) & Key Performance Indicators (KPIs)
KRA (Key Result Area) KPI (Key Performance Indicators) Wt.
Average

Assessment

Strategic Planning Achievement of annual sales targets (%)
Market expansion (new segments / regions)
Forecast accuracy (%)
Strategic plan execution effectiveness

15

Government Business &
Tender Management

No. of tenders bid vs won (%)
GeM order value (₹ Cr)
Tender pipeline value and conversion rate
Compliance rate in GeM / tender submissions

20

Sales Operations Management

Revenue achievement vs target
Sales growth rate (%)
Collection efficiency and debtor days
CRM / data tool adoption rate

20

Team Leadership Team target achievement (%)

Employee productivity & performance scores
Attrition / retention rate
Training & development effectiveness

15

Channel & Business Development

No. of active channel partners
Revenue contribution from new partnerships
Contract closure rate

10

Stakeholder engagement score
Customer Focus Customer satisfaction (CSAT / NPS)
Customer retention rate (%)
Escalation resolution
Repeat business ratio

10

Compliance & Quality Alignment

ISO 9001 compliance score
Audit observations & closure rate
Documentation accuracy
Adherence to quality and regulatory processes

10

Qualification & Experience Score

• Bachelor's degree in Business, Marketing, Biomedical Engineering, or related field (MBA preferred)

10
• 12–15 years of sales/business development experience, with at least 5-8 years in a leadership role in the medical sale in Color Doppler sector.

40
• Proven track record in government sales — GeM portal, state/central tenders, DGAFMS, and institutional procurement is MANDATORY

20
• Experience managing large geographies with distributed sales teams 10
• Excellent negotiation, relationship management, and stakeholder engagement skills 10
• Stable Tenure in past exp. Average 3-4 yrs. 10