Manager – Retail Marketing, Delhi Aerocity

Job Description:

Vendor Management (Creative Agency, Production Agency & Delivery Agency)
1. Orders , Execution, Payments, Deliveries with all the vendors.
Marketing Campaign & Brand Promotions –Execution and Implementation
1. Coordination with the category team for finalizing regular offers, promotions & implementation.
2. Planning the quantity of POSM required for all the stores as per the layout, special sizes/POSM required if any.
3. Execution of festive promotions & campaigns.
4. Ensuring emailers sent to airport teams for all author signings.
5. Coordinating events like Author Signings, Customer engagements etc.
Visual Merchandising & In store communication
1. Designing of In-store VM’s such as Light box, category headers, Generic POS.
2. Selection of Material/fixtures which are relevant & suits best for the stores.
3. Ensured timely deployment of POS material & other VM’s across the stores.
4. Maintenance of all the marketing Inventory & fixtures available at the stores & other store fixtures as required.
5. Suggestions in aligning & realigning the POS placement for effective visibility 

Marketing Management & Social Media
1. Marketing Obligations execution to be checked
2. Communication of festive campaigns & promotions on different formats possible (Traditional & digital).
3. Coordination with associate brands(POSM execution for dedicated display, inventory, guidelines for designing)
4. Creating social media campaigns & executing.
5. Timely posting all the social media creatives.
6. Creating creatives on Canva whenever required.
Other Miscellaneous works
1. Designing & executing HR inventories such as ID cards, Employees Name Badges, Name Panels, Business Cards.
2. Designing & executing operations inventories such as Carry Bags, POS Rolls, store signage’s such as Bill receipt, CCTV, etc.
3. Coordination with Warehouse & store staff for maintaining carry bags count, average sales & forecasting expected time of reorder.