Assistant Manager – Brand & Marketing for HO, Delhi

Job Description:

Brand Management :
? Conceptualize and execute the annual marketing calendar: Design and
execute campaigns across various media-both offline and online,
Developing and implementing marketing communications plans that
drive the demand for company products
? Brand Building by means of external and internal communications
including information on new launches, product related
communication, marketing developments, and regular information flow
from the brand.
? To champion marketing programmes in the field to create a great
consumer connect for the brands within the categories.
? Work with the training team to develop effective product training &
selling skills training & experiential modules for relevant stakeholders..
? Plan & Execute marketing communication initiatives including product
launches, exhibitions, ATL BTL campaigns & corporate events for both
Domestic & International Market. Developing Brand support
programs(BTL) of engaging Channel Partners ,Specifiers (Architects) &
Installers
? Content writing: Content development for the print editorials,
questionnaire, brand intro’s, website, brochures, newsletter etc.
? Digital -Driving Digital presence for the Brand including website
conceptualization, updation & Integrated Digital Campaigns spread
across the year
? To ensure that all marketing documents & materials are properly stored
& maintained.
? Collateral Management- Ensuring all collaterals of the brand are
updated regularly and periodically reviewing their available in all
markets
? Analyze the effectiveness of all marketing communications via lead
tracking and periodic analysis
? Standardize Branding & display across the country for the product line.
In shop Merchandise & retail brand visibility development.
? Media Planning, Buying & Negotiations :Responsible for managing
complete media planning spread across Digital & Print. Liaison with
Agency & Vendors for all marketing led plans. Coordinating with the

internal teams to understand their requirements and working towards
them.
? Agency Management- Development of communication strategy &
Creatives along with ensuring its implementation in line with projected
outcomes via agency on board. Developing new communication
campaigns and programs, aimed for reaching sales targets including
trade schemes. 
? Work with the relevant functions (Customer Support, Legal, Finance,
Operations etc.).
Product Management-
? Closely working with the Plant team on new Product development
keeping in mind the current market trends.
? Manage product lifecycles for each of the sub-brands….relaunches for
our key brands at the right time.
? To play a lead role in the PLP process & ensure faster speed to market
for introduction of new products
? Do competitive analysis on an ongoing basis for each of the product
categories. Identify new products to be launched in the market based
on emerging market trends and prepare business case for launching the
same.
? Track monthly sales to provide forecasts for each of the product
categories.

Desired Profile / Criteria / Skills :

Creative marketer, ability to bring in ideas & solutions on how to tackle
obstacles in a time bound, result oriented environment.
2. Able to thrive under pressure with strong organizational skills & ability to
prioritize.
3. Good interpersonal, oral; written communication & problem solving skills
required.
4. Be extremely dynamic with high energy, initiative, enthusiasm & determination
5. Team player, but able to function as an entrepreneur & take initiative to move
issues
6. The candidate can be of either sex but in case of females, married candidates
may be preferred
7. Excellent Computer literacy