Loyalty Program Manager - Decorative Paints, Head Office Mumbai - Marine drive
Job Description:
Job Title: Loyalty Program Manager
Location: Head office , Nariman Point
Job Description:
As a Loyalty Program Manager at Paints you will be responsible for developing, implementing, and managing our customer loyalty program. You will play a crucial role in increasing customer
retention, driving engagement, and maximizing customer lifetime value. This role offers a unique opportunity to shape our loyalty strategy and make a significant impact on our business.
Key Responsibilities:
1. Loyalty Program Strategy: Manage loyalty program strategy that aligns with the company's objectives and customer needs.
2. Program Design: Suggest & improve the loyalty program structure, including points-based systems, rewards to ensure it resonates with customers and encourages participation.
3. Customer Segmentation: Utilize customer data and insights to segment the customer base effectively and tailor loyalty offers and incentives to different customer groups.
4. Loyalty Management: Promote the loyalty program, increase enrollment, and drive customer engagement.
5. Data Analysis: Analyze program performance, customer behavior, and redemption trends to make data-driven decisions and optimize the program's effectiveness.
6. Cross-functional Collaboration: Work closely with marketing, customer service, and IT teams to ensure seamless program integration and communication.
7. Compliance and Legal: Ensure the loyalty program adhere to all legal and compliance requirements, including data privacy regulations.
Qualifications:
- Bachelor’s degree in marketing or a related field (Master's degree preferred).
- Proven experience in loyalty program management, with a track record of driving customer engagement and retention.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent project management and organizational skills.
- Creative thinker with a customer-centric mindset.
- Strong communication and interpersonal skills.
- Experience in paint or building product is a significant advantage.
Key Skills :
Company Profile
Leading manufacturer of exterior cement-based paint in India. Brand has sustained its leadership positioning through its continuous endeavor of launching new products matching needs of construction industry and consumers expectations.
Also into cement business, A leading cement company for 65 years with strong and established market presence across Western India, West Coast of India, Middle East Asia, Sri Lanka and East Coast of Africa. The company markets cement under the renowned brand name.
Group is a multi-activity, multi discipline global enterprise spanning four continents - Asia, Europe, North America and Africa. The Group's business interests cover a wide and varied spectrum, which includes cement, building materials, sugar, packaging, electrical cables, engineering, consultancy, management & financial services, international trade, floriculture and horticulture.
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