Lead Brands based at Mumbai

Job Description:

1. Researching consumer markets, monitoring market trends and identifying potential areas in

which to invest, based upon consumer needs and spending habits
2. Generating names for new and existing products and services, coming up with ideas for new
packaging designs, including shape, size, colors, fonts and imagery
3. Overseeing the production of adverts, newspaper and magazine advertisements, direct mail
packs, email campaigns, websites, exhibition stands, road shows and liaising production
houses and agencies
4. Supervising the sign off of marketing literature and campaigns, liaising with legal and
compliance personnel, ensuring the designs and messages meet the company brand and
regulatory guidelines.
5. Monitoring product distribution and consumer reactions through focus groups and market
research
6. Translate brand elements into plans and go-to-market strategies
7. Measure and report performance of all marketing campaigns, and assess ROI and KPIs
8. Monitor market trends, research consumer markets and competitors’ activities
9. Oversee new and ongoing marketing and advertising activities
Policy and Process Compliance
1. Safeguard the organization’s processes and policies.
2. Strict adherence to SOP and the defined processes
3. Encourage consistent and continuous compliance is followed by all employees and vendors
with safety and regulatory requirements, standards and protocols

Desired Profile / Criteria / Skills :

8 – 10 Years

EDUCATION REQUIREMENTS

MBA from Premier Institute with minimum 8 years’ experience in relevant industry and domain

REQUIRED SKILLS

1. Ability to function effectively in an extremely dynamic industry
2. Strategic thinker
3. Strong people management and leadership skills
4. Good interpersonal and communication skills, both verbal and written
5. Understanding and appreciation of technology, with an ability to build and lead
6. Commercial acumen and a good understanding of numbers
7. Growth oriented