Media Manager based at Mumbai for QSR

Job Description:

Key Responsibilities:
Media Strategy Development
 Craft and implement comprehensive media plans that align with the brand’s
objectives and effectively target the intended audience.
 Develop and manage a mix of digital and traditional media campaigns aimed
at increasing brand awareness and driving customer engagement.
 Partner with cross-functional teams to ensure media strategies are integrated
with broader marketing goals.
Campaign Management
 Oversee the full lifecycle of media campaigns, including paid advertising,
social media, and content partnerships, from planning to execution.
 Collaborate closely with creative and content teams to create engaging
campaign assets.
 Track campaign budgets, schedules, and performance metrics to ensure
objectives are met.
Social Media Management
 Build and expand the company’s social media presence across various
platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
 Develop compelling content strategies to enhance audience interaction and
grow follower counts.
 Engage with customers on social media, managing interactions to maintain a
positive brand image.
Agency and Vendor Coordination
 Coordinate with external media and PR agencies to execute campaigns,
including media buying, content creation, and distribution.
 Monitor and evaluate agency performance, ensuring high-quality outputs and
cost-efficiency.

Data Analysis and Reporting
 Analyze media campaign performance data to optimize current efforts and
inform future initiatives.
 Generate regular performance reports, providing insights on campaign ROI
and actionable recommendations for management.
 Utilize analytics tools to track key metrics, identify patterns, and guide
strategic decisions.
Brand Management
 Ensure a consistent brand voice is maintained across all media channels.
 Align all content with brand guidelines, ensuring it resonates effectively with
the target audience.

Desired Profile / Criteria / Skills :

 Bachelor’s degree in marketing, Communications, or a related field.
 3-5 years of experience in media planning, media buying, or social media
management.
 Proficiency with media analytics tools (e.g., Google Analytics, Hootsuite, Sprout
Social).
 Excellent written and verbal communication skills.
 Strong understanding of digital marketing trends and social media platforms.
 Proven ability to manage budgets and optimize spending across media channels.